Nima Participated in AIMA’s “2nd World Marketing Congress”

NIMA President Dr. Gulshan Sharma and Secretary GeneralJ.N.Vohra participated in AIMA’s ‘2nd World Marketing Congress” held at Hotel Lalit, N.Delhi from 2nd and 3rd March. The Inaugural address was given by HH RadhanathSwamiji. Other speakers included Dr Subramanian Swamy, President, Janata Party, MrPrabhuChawla, Editorial Director The New Indian Express Group, and MrAdityaGhosh, President-Indigo Airlines.

Noticeable sessions included; ‘Marketing for the Fast Changing World’, ‘Marketing of Anti-Corruption Agenda’, Panel discussion on ‘Marketing of Political Parties and Exploiting the Power of Creativity’.

HH RadhanathSwamiji presented his book on ‘The Journey Home: An Autobiography of an American Sadhu” 

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NIMA participated in Rose Festival, Chandigarh

NIMA participated in Rose Festival, Chandigarh, considered as largest Rose Show in the country. The festival was held Feb 24-26. This festival is celebrated in the Rose Garden every year in the end of the month of February. The festival displays, in abundance, the bloom of different type of roses. Many domestic and foreign tourists visit this festival.

The festival was inaugurated adviser to Chandigarh administrator KK Sharma. The lively and fun filled ceremony was marked by the releasing of balloons, playing of brass and pipe bands, beating of drums, performance of folk dances by different states and display of other distinctive regional art forms depicting the 'unity in diversity' culture of our country. Famous singers like Mohit Chauhan performed live during the festival.

In addition to the annual flower contest, there was a 'rose prince' and 'princess' competition, on the spot painting, rose quiz, folk dances, photography competition and kite flying. NIMA PR manager Ms. Jyoti Paul was one of the judges in princes’ competition. Large number of people visited NIMA Stall.

The Rose Garden was set up in 1967. Spread over 46 acres, it has 17,000 plants showcasing nearly 800 varieties of roses and medicinal plants.

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Adventure Sports can Play Significant Role in Building Youth character: LT. Gen GL Bakshi

National Adventure Foundation (NAF) organised a seminar cum workshop on ‘Role of adventure sports in building character among youth’. The seminar cum workshop was sponsored by Ministry of Youth Affairs and Sports, Government of India. The chief Guest on the occasion was Sh Ram Niwas, IAS, FC cum Principal Secretary to Govt. of Haryana. Present on the occasion were President NAF, Lt. Gen GL Bakshi, PVMC (Retd.) and Brig. Ravi Kumar (Retd.), Executive Director NAF-HQ and renowned tracker Sh Avinash Deoskar.  Large number of youth from the area attended the seminar.

Dr. Gulshan Sharma, president NIMA and executive director of ITFT welcomed the guests and initiated the discussion. He said that he is ever ready to support these kind of activates where youth develop some skills and become spirited to serve the nation.

Speaking on the occasion, Sh Ram Niwas said that adventure is necessary part of education to develop all round personality of the youth. Sh Ram Niwas, who is an avid lover of adventure sports and tourism, while relating many adventure places in the world said that ‘India is a complete package where all sorts of locations are available to undertake complete range of adventures sports that take place in air, land, and water, such as bungee jumping, gliding, hang gliding, rock climbing and river rafting’. Youth adventure like hiking and tracking make youth more confident, he added.

Lt. Gen GL Bakshi  said that National Adventure Foundation (NAF), as an NGO is performing a ‘community service’ oriented role in promoting Adventure activities among the youth, particularly those hailing from the under privileged sections of society. He said that the role of NAF is not to make champions in adventure sports; rather the organization encourages youth to take initiatives in undertaking any sort of adventure to overcome their fears to face various challenges of life.

Lt Col YPS Dahiya (Retd.), Director NAF Chapter of Chandigarh, Punjab and Haryana displayed a film on adventure sports and thanked ITFT College to provide the venue and made arrangement for the success of seminar and workshop. The Seminar was followed by demonstration of various adventure activities. Tomorrow, a field workshop on adventure activities and practice will be held at the same venue.

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Corporate Sector Should Develop Tourism Infrastructure: Prof. Inbakaran

“Indian tourism industry has emerged as the new engine of economic growth and employment generation capable of alleviating poverty and giving fillip to the indigenes arts and crafts”, said Prof. Robert Inbakaran, former Director Centre for Tourism Research University of Canberra, Australia during an interactive session on “Emerging Trends in Global Tourism and their relevance in Indian context” organized by North India Management Association (NIMA) and ITFT Education Group.

Prof. Inbakaran said that India had all the ingredients to attract large number of international visitors if innovative initiatives are taken by the Union Ministry of Tourism and State Government to harness natural and cultural assets of India.

There is huge potential for developing domestic tourism in India since now disposable income is available to the burgeoning middle class population. While planning for tourism, measures should also be taken to protect environment and the fragile ecology, added Prof. Inbakaran.

Prof. advocated community approach to tourism and urged the corporate sector to come in a big way to develop infrastructure and other facilities as corporate social responsibility. Prof. Inbakaran gave various references of tourism development in China and Australia.

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World Recognizes the Power of Skills: Prof. Satinder Dhiman

In a seminar on “Emerging trends in management and their relevance in India Context,” organized by North India Management Association (NIMA), Prof. SatinderDhiman, Associate Dean of Management, Woodbury University, California said, “World recognizes the power of skills.  Time has come when only skilled people will get the opportunity for employment in most of the developed nations.”

We need to look at the problems in its wider context and “make our box of knowledge bigger rather than thinking out of the box”. Effective leaders display the traits of simplicity, clarity and elegance. Future trends in management are to learn these skills in addition to self-realization aptitude, added Prof. Dhiman. 

Later in the day, Prof. Dhiman took over as president of International Punjabi Chamber for Service Industry (IPCSI) in a Press Conference held at Mount View on 23rd February.

Prof. Dhiman as co-director of Academy of Spirituality and Professional Excellence (ASPEX) signed an MOU with NIMA.  The MOU envisage facilitating research and publications in the respective areas of expertise, exchange of experts for conducting executive management development programs and facilitating industry exchange programs.

Prof. Dhiman while talking about his forthcoming book entitled “Seven habits of Highly Fulfilled people; Journey from Success to Significance”, said that you can take Punjabi youth off drugs by providing them better alternatives to hang on.  He said that “Power of Knowledge and life skills can wean away youth from drug addiction”.  Remedy is to make them skilled enough to attain excellence in whatever they want to do. That can provide them better space in the society.

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NIMA Wishes You Happy New Year 2012

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NIMA Participate in Chandigarh Carnival

The three-day annual Chandigarh Carnival concluded on 27th November. This year the theme of the Carnival was “magic city, come explore the magical world”. Lakhs of Tricity residents thronged the Leisure Valley, Sector 10 to catch a glimpse of life-size magical characters and entertainments, educative and food stalls put up by various organizations. Over 2.5 lakh people visited during the three-day carnival. Many foreigners were also seen enjoying the rides and Indian cuisine at food stalls.

The Carnival was inaugurated by Sh K.K.Sharma, IAS, and Advisor to the Administrator UT. The event started with Carnival parade consisting of floats and tableaux showing various cultures and traditions.

The main attraction of the Carnival was an enclosure, a kind of ‘film city’, put up by J & K Tourism to pay tribute to legendary actor Shammi Kapoor. The film city was managed by NIMA and the concept of logistics and performances were provided by ITFT group of colleges. Stalls were put up by J & K Tourism and J & K Emporium.

The visitors had the reminiscent feel of Jammu & Kashmir while going through the film city that replicated the essential characteristics of the beautiful Kashmir valley and the performances therein for all the 3 days were dedicated to the Bollywood legend Shammi Kapoor. There were Shikaras, House boats, snowfall and many other features that made the film city unique and remained major attraction amongst youngsters. Lakhs enjoyed the dance sequences based on the songs enacted by Shammi Kapoor in the films. On the inaugural day, Aditya Raj Kapoor, son of Shammi Kapoor was also present. He had all praise for the Filmcity that was put up as a tribute to legendary Shammi Kapoor at Chandigarh Carnival.

In the press conference, Aditya Raj Kapoor shared excerpts from his happening journey. He started working at RK Studios in Mumbai under Raj Kapoor and Randhir Kapoor as assistant director. With movies like Bobby, Dharam Karam and Satyam Shivam Sundaram under his belt, Aditya chose to change his field; he ventured into warehousing, transport and later set up some 10 amusement parks in India.

While talking about his father Aditya Raj Kapoor said, “Shammiji was a man’s man, who was larger than life itself. And the best thing about him was that he led by example.” “Once my father was a superstar, there were a thousand people between him and me,” he recalls, confessing, that the relationship was tough, especially after the death of his mother, the legendary actress, Geeta Bali, who died of small pox.

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NIMA celebrated teacher’s day on 5th September, 2011

North-India Management Association (NIMA) in association with the Punjab School Education Board (PSEB) celebrated teachers’ day at the PSEB auditorium on 5th September 2011. Punjab Education Minister, Sewa Singh Sekhwan was the chief guest.

The event was organised by NIMA to apprise teachers of the growing changes in teaching methods and how they needed to improve their skills with the changing times. Gulshan Sharma, president of NIMA, and a visiting faculty in various Indian and foreign universities addressed the audience, comprising mainly of teachers and people associated with the education field.

Dr. Sharma said, “The real purpose of education is to provide good employment so that students can contribute to society. Marks are not the only thing that one needs to care about”. He gave a detailed presentation on the problems faced by students and teachers that needed to be addressed.

S.Sewa Singh Sekhwan, Education Punjab while speaking thanked NIMA for organizing this event teacher’s day. He stressed the need to improve our educational set up so that youth especially from Punjab who look towards foreign shores for employment can be provided jobs here. He urged the teachers to invite corporates for academia industry interactions and to design the course curriculum so that in the future the same corporates can be approached to provide jobs.

Large number of principals and teachers of district Mohali and Ropar attended the event.. The theme of the function was ‘Life Management Skills and Employability for Punjab Youth’. NIMA offered to provide free of cost life management skills and counseling.

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North India Cinematic Tourism Conclave

Subodh Kant Sahai, Union Minister for Tourism Inaugurated.

Inaugurating the North India Cinematic Tourism Conclave, recently at Chandigarh, Union Minister for Tourism, Subodh Kant Sahai said that there was symbiotic relationship between the entertainment and tourism industries. 

The conclave was organised by NIMA in association with Chandigarh Tourism Department. The Minister said that film industry subtly promotes tourism of the locales used in the films, which has wide visibility to millions of people. Cinematic tourism is a vital economic activity than merely means of entertainment becomes, the Minister added.

Sahai said that Cinematic Tourism stimulates growth, generates substantial employment, and brings in valuable foreign exchange. Apart from generating jobs in production and distribution, entertainment industry indirectly supports the hospitality industries, stimulates business in hotels, catering companies, restaurants and transport providers. Visitors are keen to visit the location where their favorite stars were seen in the films. He disclosed that with Rs 10 lakh investment, tourism could generate 78 jobs.

The Conclave was jointly organized by the Department of Tourism, Chandigarh Administration and the North India Management Association for working out a strategy for an integrated planning and marketing of cinematic tourism as a niche market in the country.  It was recommended that a North India Cinematic Tourism Promotion Council should be formed with all the states as its members.

Punjab Tourism Minister, Hira Singh  Gabria, Adviser to the Administrator, UT Chandigarh,  K K Sharma, Principal Secretary Tourism  Haryana, Dhanpat Singh also addressed the conclave. Tourism Departments Chandigarh and Haryana made presentations.
Sahai said to synergize the efforts being made by the different state governments and the private players connected with Bollywood and small screen industry such regional conclaves should also be organsed in different zones of the country to be culminated to national cinematic conclave.

Sahai also released a “Roadmap” containing recommendations of NIMA for harnessing the vast cinematic potential of North India.

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