NIMA Wishes You Happy New Year 2012

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NIMA Participate in Chandigarh Carnival

The three-day annual Chandigarh Carnival concluded on 27th November. This year the theme of the Carnival was “magic city, come explore the magical world”. Lakhs of Tricity residents thronged the Leisure Valley, Sector 10 to catch a glimpse of life-size magical characters and entertainments, educative and food stalls put up by various organizations. Over 2.5 lakh people visited during the three-day carnival. Many foreigners were also seen enjoying the rides and Indian cuisine at food stalls.

The Carnival was inaugurated by Sh K.K.Sharma, IAS, and Advisor to the Administrator UT. The event started with Carnival parade consisting of floats and tableaux showing various cultures and traditions.

The main attraction of the Carnival was an enclosure, a kind of ‘film city’, put up by J & K Tourism to pay tribute to legendary actor Shammi Kapoor. The film city was managed by NIMA and the concept of logistics and performances were provided by ITFT group of colleges. Stalls were put up by J & K Tourism and J & K Emporium.

The visitors had the reminiscent feel of Jammu & Kashmir while going through the film city that replicated the essential characteristics of the beautiful Kashmir valley and the performances therein for all the 3 days were dedicated to the Bollywood legend Shammi Kapoor. There were Shikaras, House boats, snowfall and many other features that made the film city unique and remained major attraction amongst youngsters. Lakhs enjoyed the dance sequences based on the songs enacted by Shammi Kapoor in the films. On the inaugural day, Aditya Raj Kapoor, son of Shammi Kapoor was also present. He had all praise for the Filmcity that was put up as a tribute to legendary Shammi Kapoor at Chandigarh Carnival.

In the press conference, Aditya Raj Kapoor shared excerpts from his happening journey. He started working at RK Studios in Mumbai under Raj Kapoor and Randhir Kapoor as assistant director. With movies like Bobby, Dharam Karam and Satyam Shivam Sundaram under his belt, Aditya chose to change his field; he ventured into warehousing, transport and later set up some 10 amusement parks in India.

While talking about his father Aditya Raj Kapoor said, “Shammiji was a man’s man, who was larger than life itself. And the best thing about him was that he led by example.” “Once my father was a superstar, there were a thousand people between him and me,” he recalls, confessing, that the relationship was tough, especially after the death of his mother, the legendary actress, Geeta Bali, who died of small pox.

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NIMA celebrated teacher’s day on 5th September, 2011

North-India Management Association (NIMA) in association with the Punjab School Education Board (PSEB) celebrated teachers’ day at the PSEB auditorium on 5th September 2011. Punjab Education Minister, Sewa Singh Sekhwan was the chief guest.

The event was organised by NIMA to apprise teachers of the growing changes in teaching methods and how they needed to improve their skills with the changing times. Gulshan Sharma, president of NIMA, and a visiting faculty in various Indian and foreign universities addressed the audience, comprising mainly of teachers and people associated with the education field.

Dr. Sharma said, “The real purpose of education is to provide good employment so that students can contribute to society. Marks are not the only thing that one needs to care about”. He gave a detailed presentation on the problems faced by students and teachers that needed to be addressed.

S.Sewa Singh Sekhwan, Education Punjab while speaking thanked NIMA for organizing this event teacher’s day. He stressed the need to improve our educational set up so that youth especially from Punjab who look towards foreign shores for employment can be provided jobs here. He urged the teachers to invite corporates for academia industry interactions and to design the course curriculum so that in the future the same corporates can be approached to provide jobs.

Large number of principals and teachers of district Mohali and Ropar attended the event.. The theme of the function was ‘Life Management Skills and Employability for Punjab Youth’. NIMA offered to provide free of cost life management skills and counseling.

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North India Cinematic Tourism Conclave

Subodh Kant Sahai, Union Minister for Tourism Inaugurated.

Inaugurating the North India Cinematic Tourism Conclave, recently at Chandigarh, Union Minister for Tourism, Subodh Kant Sahai said that there was symbiotic relationship between the entertainment and tourism industries. 

The conclave was organised by NIMA in association with Chandigarh Tourism Department. The Minister said that film industry subtly promotes tourism of the locales used in the films, which has wide visibility to millions of people. Cinematic tourism is a vital economic activity than merely means of entertainment becomes, the Minister added.

Sahai said that Cinematic Tourism stimulates growth, generates substantial employment, and brings in valuable foreign exchange. Apart from generating jobs in production and distribution, entertainment industry indirectly supports the hospitality industries, stimulates business in hotels, catering companies, restaurants and transport providers. Visitors are keen to visit the location where their favorite stars were seen in the films. He disclosed that with Rs 10 lakh investment, tourism could generate 78 jobs.

The Conclave was jointly organized by the Department of Tourism, Chandigarh Administration and the North India Management Association for working out a strategy for an integrated planning and marketing of cinematic tourism as a niche market in the country.  It was recommended that a North India Cinematic Tourism Promotion Council should be formed with all the states as its members.

Punjab Tourism Minister, Hira Singh  Gabria, Adviser to the Administrator, UT Chandigarh,  K K Sharma, Principal Secretary Tourism  Haryana, Dhanpat Singh also addressed the conclave. Tourism Departments Chandigarh and Haryana made presentations.
Sahai said to synergize the efforts being made by the different state governments and the private players connected with Bollywood and small screen industry such regional conclaves should also be organsed in different zones of the country to be culminated to national cinematic conclave.

Sahai also released a “Roadmap” containing recommendations of NIMA for harnessing the vast cinematic potential of North India.

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